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Capitalising on National Tourism

Capitalising on National Tourism

September was announced as national tourism month

In a speech by Minister Mmamoloko at the Tourism Month media launch, the minister has announced that National Tourism Month will coincide with world tourism day (27 September).Speech by Minister of Tourism Mmamoloko Kubayi-Ngubane at the Tourism Month media launch at Drakensberg, KwaZulu-Natal

The aim is to encourage locals and international travellers to explore South Africa and to highlight how the tourism sector can create jobs and reduce unemployment.

Beyond the focus on job creation

The government is eagerly poised to capitalise on the tourism industry, according to Tourism.go.za domestic tourism in 2018 contributed R26,4 Billion in revenue and the government believes that with vigorous campaigning and marketing this figure could be doubled.

With such a high potential for growth, let us look at 3 ways you can profit from this focus on South African tourism:

1) Cater to International Travelers:

National Tourism - Traveler in airport
Travelers walking around airport

The Government hopes to attract 21 million international travellers by 2030, to achieve this they are working closely with Home affairs on Visa facilitation.

South Africa has already announced VISA waivers for Qatar, Saudi Arabia, United Arab Emirates and New Zealand.

With more international tourist visiting our beautiful country, there will be a higher demand for an authentic “African experience” and souvenirs, now is the perfect time to start focusing on how you can give your guests an unforgettable unique African experience that can only be offered in South Africa.Achive| Safety comes first

2) Focus on Customer Service:

In the hospitality sector, customer service is vital to success, guests will always return to and recommend a place where they feel at home and looked after. 

Assess your staffs’ ability to deliver quality service and focus on training and upskilling your staff to facilitate service delivery. Read| 5 Customer Service Skills to Perfect

3) Focus on an “Authentic Experience”:

National Tourism - Buffalo walking towards the sun

The experience economy is booming internationally, with 78% of millennials choosing to spend money on a desirable experience, this trend extends beyond just younger people, to every age bracket and socioeconomic level. On the local front currently one in two South African’s would choose a memorable experience over material possessions.

With the focus on experiences increasing in popularity, particularly transformative ones that teach, inspire and bring people together, South Africa is in the perfect position offer this and so much more!